What Changes at Growth Stage
Series A got you here.
Series B is a different game.
The financial bar rises significantly at each stage. What passed due diligence at Series A will raise questions at Series B. Here is what changes.
Investor Benchmarks
What the numbers need to look like at Series B.
These are the benchmarks institutional investors apply when evaluating UK SaaS companies at Series B and C. Every number needs to be defensible.
ARR Range
£3m–£15mTypical ARR for a UK SaaS Series B
Net Revenue Retention
>115%Institutional benchmark; world class is >130%
Gross Margin
>70%Software gross margin; lower triggers questions
CAC Payback
<18 moSales efficiency benchmark for institutional investors
Rule of 40
>40Growth rate + EBITDA margin combined score
Revenue Churn
<8%Annual gross revenue churn; below 5% is excellent
Metrics History
24–36 moConsistently defined metrics investors expect
Monthly Close
<10 daysManagement accounts from month-end investors expect
What We Do
Finance leadership built for growth stage.
Every service below is designed around the specific demands of a Series B or Series C fundraise and the operational requirements that come after it.
Institutional Financial Model
A 5-year, 3-statement model built to institutional standards. Cohort revenue build, sensitivity analysis, scenario planning, and fully documented assumptions.
- Cohort revenue model with 36-month history
- Sensitivity tables on key drivers
- Bear, base, and bull scenarios
- Headcount model with COGS allocation
- Funding scenarios and dilution waterfall
Governance Framework
Institutional investors at Series B expect a governance structure that matches the capital they are deploying. We build the framework from the ground up.
- Audit committee establishment
- Financial controls documentation
- Segregation of duties framework
- Board reporting cadence and pack design
- Risk register and internal controls review
Vendor Due Diligence (VDD)
A proactively prepared VDD report removes the information asymmetry in your fundraise. We prepare the financial VDD so investors can move faster and with confidence.
- Financial VDD report preparation
- Quality of Earnings (QoE) analysis
- Revenue recognition review
- Historical metrics validation
- Normalised EBITDA and ARR reconciliation
Board-Level Reporting
Series B boards expect institutional-quality reporting. We produce the monthly board pack, KPI dashboard, and management commentary that a growth-stage board demands.
- Monthly board pack design and production
- KPI dashboard with trend analysis
- Budget-vs-actual with variance commentary
- Rolling 12-month forecast
- Board attendance and financial Q&A
Metrics History Rebuild
If your SaaS metrics have not been defined consistently over 24 to 36 months, we rebuild them from source data before institutional investors do — and find problems before they become deal risks.
- Full metrics audit from source data
- Definition standardisation and documentation
- 24 to 36 month historical rebuild
- Cohort analysis from raw subscription data
- Investor-ready metrics pack
Revenue Recognition Review
Institutional investors at Series B will scrutinise your revenue recognition policy. We review and document your policy against IFRS 15 and FRS 102 before the data room opens.
- Revenue recognition policy documentation
- IFRS 15 / FRS 102 compliance review
- Deferred revenue schedule and analysis
- Contract review and MRR normalisation
- Auditor liaison if required
The Timeline
12 months before you close a Series B.
The best-prepared Series B companies start 12 months before they want to close. The earlier the financial infrastructure is built, the cheaper and less painful the process.
Start Building Now →Month 12
Governance & Controls Audit
Review and document financial controls, establish the audit committee framework, and identify any governance gaps that will concern institutional investors.
Month 9
Metrics Rebuild & Revenue Recognition
Rebuild 24 to 36 months of consistently defined SaaS metrics from source data. Document and review the revenue recognition policy against IFRS 15 and FRS 102.
Month 6
Financial Model Build
Build the institutional-grade 5-year financial model, including sensitivity analysis, scenario planning, and the full cohort revenue build.
Month 4
VDD Report Preparation
Prepare the financial vendor due diligence report, quality of earnings analysis, and investor-grade metrics pack.
Month 3
Data Room Construction
Build and populate the data room with all financial materials structured to investor expectations.
Live Round
Due Diligence & Close
Stand behind every number through investor due diligence. Handle all financial queries. Support term sheet and cap table review through to close.
Common Questions
Series B & C — what founders ask.
Ready to Raise
Build the finance function your
Series B demands.
Book a free 30-minute discovery call. We will assess your current readiness against institutional investor expectations and tell you exactly what needs to be done.
Series B & C Finance — ICAEW-regulated CFO for UK SaaS growth stage
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